Skip to content
A closer look at beauty.
DupeVerdict
← All fragrance comparisons

Fragrance · reviewed

Jo Malone London Wood Sage & Sea Salt Cologne
vs ALT. Fragrances Driftwood

An “inspired by” claim does not establish matching scent or wear. Compare the documented concentration and claimed notes below.

The buying question

How do the published concentration designation and claimed notes compare?

Important differences

Scent and longevity not compared.

Same on 0 of 2 features checked · Not disclosed: concentration

ALT lists Jo Malone's three notes (sea salt, sage, ambrette) but adds grapefruit, musk and seaweed, and neither brand gives an Eau de Toilette, Eau de Parfum or parfum label.

Equivalent performance is not established.

How we reached this verdict ↗

Original

Illustration — not a product photo

Jo Malone London

Jo Malone London Wood Sage & Sea Salt Cologne — 50 mL

$125.00US price

$250.00 / 100 mL

Checked

Alternative

Illustration — not a product photo

ALT. Fragrances

ALT. Fragrances Driftwood — 60 mL

$29.00US price

$48.33 / 100 mL

Checked

Same, partial, different, unknown.

“Same” means a recorded feature matches, not equivalent performance.

Concentration designation

Unknown
Original
Not disclosed
Not disclosed
Alternative
Not disclosed
Not disclosed

Jo Malone London calls this a "Cologne" and doesn't label it Eau de Toilette, Eau de Parfum or parfum. ALT's Driftwood page gives no concentration for this product; only a site-wide section describes ALT's range as an "Extrait de Parfum Oil Based Formula".

Sources for Concentration designation
Original
Source not provided
Check date not provided
Alternative
Source not provided
Check date not provided

Claimed fragrance notes

Different
Original
  • Ambrette Seeds
  • Sea Salt
  • Sage
Brand-stated
Alternative
  • Sea Salt
  • Sage
  • Grapefruit
  • Musk
  • Ambrette
  • Seaweed
Brand-stated

Both name sea salt, sage and ambrette (Jo Malone: ambrette seeds). ALT adds grapefruit, musk and seaweed, which Jo Malone doesn't list. ALT says Driftwood is "Inspired by Wood, Sage, & Sea Salt."

Sources for Claimed fragrance notes
Alternative
ALT product description
Checked

Claimed longevity

Unknown
Original
Not disclosed
Not disclosed
Alternative
Not disclosed
Not disclosed

Neither page makes a longevity claim for this product; lasting comments on ALT's page are customer reviews or site-wide FAQ text.

Sources for Claimed longevity
Original
Source not provided
Check date not provided
Alternative
Source not provided
Check date not provided

Outside this verdict’s scope; included for context.

What we couldn’t check

Retailer options

We may earn a commission from qualifying purchases. It never changes a verdict.

Shipping and tax excluded. Confirm totals at the retailer.

Lowest unit price first per version; ties alphabetical, missing prices last. Commissions never affect this order.

Original · Jo Malone London Wood Sage & Sea Salt Cologne — 50 mL

Alternative · ALT. Fragrances Driftwood — 60 mL

Stores and prices shown are for the US.

Scope & corrections

Scope version 1 · Concentration designation; Claimed fragrance notes

This comparison uses its category’s standard scope. No scope changes are recorded.

No corrections have been recorded.

About corrections ↗

Don't see your product? Tell us what to compare next.

Up to 200 characters.

We'll use this email only to let you know when the comparison is live. This does not sign you up for our newsletter. Privacy