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Makeup

tarte Shape Tape Full-Coverage Concealer
vs e.l.f. Hydrating Camo Concealer

The buying question

How do the documented product type, finish, SPF and fragrance listing compare?

Important differences

Same on 1 of 4 features checked · Not disclosed: SPF

Alternative: 58% less per mL

The original Shape Tape has a stated matte finish; Hydrating Camo has a satin finish. The checked tarte list includes fragrance/parfum. Different sizes and selected shades are shown; neither shade matching nor equal wear is established.

Equivalent performance is not established.

How we reached this verdict ↗

Original

Illustration — not a product photo

tarte

tarte Shape Tape Full-Coverage Concealer — 35N Medium, 10 mL

$32.00US price

$320.00 / 100 mL

Checked

Alternative

Illustration — not a product photo

e.l.f.

e.l.f. Hydrating Camo Concealer — Fair Rose, 0.203 US fl oz

$8.00US price

$133.26 / 100 mL

Checked

US price per 100 mL

Lowest recorded non-Amazon unit price for each product. Shipping and tax excluded; prices can change.

tarte Shape Tape Full-Coverage Concealer$320.00 US price / 100 mL

Sephora · Checked

e.l.f. Hydrating Camo Concealer$133.26 US price / 100 mL

Target · Checked

Alternative: 58% less per mL. Percentage rounded; price only, not equivalent performance.

Feature by feature

“Same” means a recorded feature matches, not equivalent performance.

Product type

Same
Original
Liquid concealer
Seller-stated
Alternative
Liquid concealer
Seller-stated

Both are liquid concealers. The selected offer shades are not a shade-match pair.

Sources for Product type
Original
www.sephora.com
Checked
Alternative
www.target.com
Checked

Stated finish

Different
Original
Matte
Seller-stated
Alternative
Satin
Seller-stated

The published finish descriptions differ: matte versus satin.

Sources for Stated finish
Original
www.sephora.com
Checked
Alternative
www.target.com
Checked

SPF

Unknown
Original
Not disclosed
Not disclosed
Alternative
Not disclosed
Not disclosed

Neither checked listing supplied an SPF number; no sun-protection equivalence is inferred.

Sources for SPF
Original
www.sephora.com
Checked
Alternative
www.target.com
Checked

Fragrance listed

Different
Original
Yes
Verified
Alternative
No
Verified

The tarte list includes fragrance/parfum. The e.l.f. list does not explicitly name parfum, though it includes rose flower water.

Sources for Fragrance listed
Original
tartecosmetics.com
Checked
Checked the full ingredient list for an explicit fragrance/parfum entry; botanical waters and extracts alone do not establish added parfum.
Alternative
www.ulta.com
Checked
Checked the full ingredient list for an explicit fragrance/parfum entry; botanical waters and extracts alone do not establish added parfum.

What we couldn’t check

Retailer options

We may earn a commission from qualifying purchases. It never changes a verdict.

Shipping and tax excluded. Confirm totals at the retailer.

Lowest unit price first per version; ties alphabetical, missing prices last. Commissions never affect this order.

Original · tarte Shape Tape Full-Coverage Concealer — 35N Medium, 10 mL

Alternative · e.l.f. Hydrating Camo Concealer — Fair Rose, 0.203 US fl oz

Stores and prices shown are for the US.

Scope & corrections

Scope version 1 · Product type; Stated finish; SPF; Fragrance listed

This comparison uses its category’s standard scope. No scope changes are recorded.

No corrections have been recorded.

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